Twitter (er, X?) is still a dominant, if declining, player, and Threads - which has seen its growth slow - is backed by the Meta juggernaut. TikTok’s text-based challenger comes in a crowded environment. It is also adding tools that users can use to enhance their text posts, including sound, stickers and background colors. Of course TikTok, with its growth and addictive quality, is betting that by integrating text directly into its feeds it can peel off many of Twitter’s users. Threads launched earlier this month and has quickly become the first viable competitor to Twitter in the text-based social media space. responded by fast-tracking Threads, a text-based Twitter competitor built off of Instagram. Over the weekend, Musk announced his intention to rebrand Twitter as “X,” with the Twitter bird logo disappearing Monday morning. thanks to its creative tools for shortform videos and extremely effective recommendation algorithm, is attempting to seize on an opening from Elon Musk’s Twitter, which has made a series of strange decisions in recent months since the billionaire acquired the site.īig Tech's Favorite Legal Shield Takes a Hit TikTok, which has seen explosive growth in the U.S. “With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine,” the company said in announcing the new feature. TikTok is taking on Twitter and Instagram‘s Threads with a new feature that lets users add text posts. Another social giant is getting into the text business.
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